Coworking: The New American Dream

Millions of entrepreneurs, freelancers, designers and startups were given the tool that brought them all together. Now in a buzzing hive of creativity and ingenuity, who knows what can be created? It's like building a think tank where you're simultaneously growing 20 different companies and they are all working together while still working for themselves. The sky is the limit.

Read More

Book Tour for Aliza Sherman and Danielle Elliott Smith’s new book Social Media Engagement for Dummies, Showcasing Flockd

Aliza Sherman is a very good friend of Flockd cofounder, Janice Caillet, from the early Internet days in New York City (‘93/’94).  This is Aliza’s 10th book:  Social Media Engagement for Dummies.

Aliza and her coauthor, Danielle, showcases Flockd as a great example of an in-person social media tool.  They could not over emphasize enough the importance of getting out from behind our screens (any screen, phone included) to be with real people.  Flockd is the real-space pyramid that does exactly that!!

Aliza and Danielle are on a book tour that includes:

NYC June 26 6/26/13 6PM - 7:30PM @ Office Links

PHILLY June 28 6/28/13 5PM - 6:30PM @ Benjamin’s Desk

ATLANTA June 30 6/30/13 2PM - 3:30PM @ Atlanta Tech Village

Savvy Social Engage Sponsors ~ so at every event there will be great wine and cheese in a terrific space.

The League of Extraordinary Coworking Spaces (LEXC) is a unique national network of coworking spaces with a common standard of excellence.

Wine Sisterhood is an online community where women can join the conversation about wine, food, travel, style and entertaining.

Cabot Creamery Cooperative - Founded in 1919 and owned by 1200 farm families in New York and New England. Makers of The World's Best Cheddar.

Coworking Serbia

Why would your office disappear?

Screen Shot 2013-05-01 at 6.40.53 PM.png

If you work in a corporation, you certainly do in a commercial building with colleagues who are most of the time out of their jobs - at a meeting, lunch or business trip. Get ready for a drastic change. The global recession, the development of new models of economy and more concern for the abrupt climate changes are guidelines to growing - coworking wave.


Where you work?

You can find in Austin. For the second consecutive year, Austin will host innovators in the "design work" at the largest coworking conference in the world. - For those of you for whom this new, open workspaces for collaboration called themselves "coworking spaces" or work areas that are growing productivity, collaboration and togetherness. By  Deskmag , the number of coworking spaces is growing around 200% per year for the last 7 years. If you are interested in folders,  LiquidSpace  will show you the various options in 350 cities of the world. Workspace Association of New York  offers over 700,000 square feet of space in just three states so by presenting a fairly influential organization.  UnConference Global Coworking Conference  , or "Juicy" as it is called participants, aims to collect and combine the best and brightest minds of the movement to divide ideas and inspiration, and so developed a new strategy for the future...

How will your office look like?

Office setting will be structured in a more relaxed work. Leader in innovative, office design as  Turnstone  creates all relaxed and comfortable furniture for coworking spaces. Architectural solutions which separate sectors will disappear. You will know more about what is happening in other parts of your organization. Open office spaces will create an atmosphere reminiscent of the cafe, promoting creativity and transparency.

New office toys as Flockd  will help people from different sectors to start a conversation so stimulating productivity. You will have to interact with a coworker's a much friendlier, more acceptable and transparent manner. Resources such as the kitchen, bathroom, coffee, office materials Delic more than before. Take a deep breath and get ready to split up with some of the pen that is in your hands ... maybe even a monitor!

Why Your Office Will Disappear


If you’re like most people, you work in a high-rise building alongside colleagues who, much of the time, are away from their seats in meetings, at lunch or traveling for business.

Get ready for drastic change. A global recession, emerging sharing economy and more buy in to climate change are each pointing boardrooms toward efficiency. Your office as you know it will be gone.

Screen Shot 2013-03-02 at 12.33.34 AM.png

Where will you work?

You’ll have to come to Austin next week to find out. For the second year running, innovators in work design will host the biggest coworking conference in the world. For those of you new to the concept, collaborative work spaces everywhere are defining themselves as “coworking spaces,” or workplaces that foster productivity, collaboration and community. According toDeskmag, the number of coworking spaces has grown 200% annually for seven years. Want to see a map? LiquidSpace will show you options in 350 cities around the world. The Workspace Association of New York represents over 2 million square feet in the Tri-State area alone, managing a powerful center of influence. The Global Coworking Unconference Conference (GCUC), or “Juicy” as its commonly known, aims to bring together the best and brightest minds in the movement, to share ideas and inspiration and develop new strategies for the future.

Screen Shot 2013-03-02 at 12.34.48 AM.png
The Future

COOs will not continue to pay high electric bills and real estate costs for people who use their space 30% of the time. Your HR departments have already started calling me and my peers for pricing, and booking tours and visits given by our “Community Managers”. We are the proud proprietors of the new world of coworking.

Screen Shot 2013-03-02 at 12.36.37 AM.png

We design for efficiency; our business models depend on it. We are daring entrepreneurs who have challenged the status quo to create unique environments, building blueprints as we progress. The design of the traditional corporation and office suite will be dated, your company’s seats will be re-situated, or you will be relocated to wonderful coworking spaces.

Screen Shot 2013-03-02 at 12.38.37 AM.png

The League of Extraordinary Coworking Spaces (LEXC),  a unique network of coworking spaces with a common standard of excellence, has become the go-to resource for corporations expanding their workplace strategy to include coworking. Gathering industry pioneers, the organization’s first corporate customer is Accenture. Especially smart for its mobile workers, LEXC makes a compelling case to try a new work solution.

“Commercial real estate is no longer about a square foot; it’s a state of mind,” says Brian Macmahon of Your Office Agent, a commercial agency specializing in lean work space. “Facilities plans have been kept too separate from business plans for far too long. Forward-thinking companies of all sizes are exploring these new models.”

As big business comes aboard the revolution, the triple bottom line gets better. 

American Express recently lowered its carbon footprint by 27.5 percent, citing a decrease in business travel and the creation of centers for virtual meetings. Widely recognized for championing economic development and entrepreneurship is Zappos CEO Tony Hsieh, now championing Las Vegas to become the coworking capital of the world.

Screen Shot 2013-03-02 at 12.40.16 AM.png

What Your Office Will Look Like

Office layouts will be more structured for liquid, easy work. Office design innovation leaders like Turnstone make coworking furniture lighter and more comfortable. The architectural silos that separate departments will erode. You will know more about what’s happening in other areas of your organization. Open plans will create cafe-like atmospheres and promote creativity and transparency.

Screen Shot 2013-03-02 at 12.41.57 AM.png

New workplace tools like Flockd will help people across departments start conversations while increasing productivity. You’ll interact with coworkers in a more friendly, approachable and transparent way. Resources like kitchens, coffee, bathrooms, conference rooms and office supplies will be shared more often. Take a deep breath and get ready to share that pen in your hand, and maybe your monitor too!

Screen Shot 2013-03-02 at 12.42.46 AM.png
Don’t Fret, You’ll Benefit

FastCompany recognizes the serendipitous, positive function of proximity stimulating innovation. A recent study found “the best, most-widely cited research came from coauthors sitting less than 10 meters apart. ‘How closely they worked mattered as much, if not more, than their affiliation,’ says the study’s author, Isaac Kohane of Harvard Medical School. Coworking’s combination of casual relationships and shared spaces, he suggests, can lead to some of an employee’s most fruitful collaborations.”

Screen Shot 2013-03-02 at 12.46.49 AM.png

Juicy Questions? We have them too. We’re gathering March 5th and 6th for panels on, “Corporations and Coworking,” “Alternative Funding,” “Can Coworking Have a Deeper Impact on Society?” among others. See the full list of events here. The hybrid conference-unconference mixes professional speaking with collaborative DIY sessions.

Screen Shot 2013-03-02 at 12.48.40 AM.png

Led most recently by dynamo Liz Elam, founder of Link Coworking and president of LEXC, GCUC is largely a grassroots effort with support from a wide range of volunteers and sponsors. In a former life, Liz was a top sales executive at Dell; you can see where this trend started. It takes a tireless, inspired team to drive any behavior-change effort. Read more about them here.

How GCUC works

Screen Shot 2013-03-02 at 12.49.18 AM.png

Keynote speakers include coworking space owners, property managers, investors, academics, and serial entrepreneurs. It’s a diverse crowd of professionals, all connected to the coworking movement in different ways. The official Twitter speak is @AustinGCUC, #GCUC and #unGCUC.

People are traveling from every continent to join the dialog that will define the future of how we work, so buckle up!

ON STORIFY :: Purpose: Driving the New Economy - #SMWneweconomy

Social media, collaborative consumption, and the sharing economy. 21 February 2013, Bloomberg Tower.

Screen Shot 2013-03-02 at 12.03.11 AM.png

With the emergence of 'collaborative consumption' startups such as Zipcar and AirBnB, many are pointing to the rise of a 'sharing economy' geared towards access to services rather than ownership of goods. What are the characteristics of this new economy, and how should we shape it? At the very least, given the sharing economy's reliance on human-to-human connection, one can be certain that social media will be a key utility.

How does one define the sharing economy?

Screen Shot 2013-03-02 at 12.05.59 AM.png

For those hearing 'circle of value' or 'circular economy' the first time, this video, presented as part of the 2013 World Economic Forum in Davos, Switzerland, serves as a concise overview.

Online and offline collaboration go hand-in-hand.

  1. Everyone is a social media entrepreneur, not that one actually needs a Twitter handle to be one (Remember, social media is human-to-human connection, not merely tools for online engagement.).

  2. Arié Moyal@amoyal

    If you have a twitter handle you're a social media entrepreneur?#smwneweconomy

  3. To enable people to connect with each other as easily offline as they do online, Marissa founded Flockd so that individuals at a co-working space can quickly signal to each other whether and how they wish to connect in-person.

  1. Everyone is a social media entrepreneur, not that one actually needs a Twitter handle to be one (Remember, social media is human-to-human connection, not merely tools for online engagement.).

  2. Arié Moyal@amoyal

    If you have a twitter handle you're a social media entrepreneur?#smwneweconomy

    To enable people to connect with each other as easily offline as they do online, Marissa founded Flockd so that individuals at a co-working space can quickly signal to each other whether and how they wish to connect in-person.

    Why not give credit to those who try? Mass appeal is not necessary to succeed -- niche appeal works just as well (or even better).

Screen Shot 2013-03-02 at 12.08.28 AM.png

Scepticism about Flockd from the audience. 

Arié Moyal@amoyal

I can do that with a cup #smwneweconomy

Why not give credit to those who try? Mass appeal is not necessary to succeed -- niche appeal works just as well (or even better).

  1. Arié Moyal@amoyal

    @Hassanmirza @marissafeinberg What do you like about it?#smwneweconomy

    Hassan Mirza@Hassanmirza

  2. @rikuniaku97 @marissafeinberg it's useful. Way less offensive than people saying 'I'm too busy' which makes me want to scream#smwneweconomy

    @we_flock The Flockd analog device idea seems promising to #SMusers! How do I get one? @marissafeinberg#SMWNEWECONOMY #smw #networking

Apt example of marketing by social media entrepreneurs -- get a Flockd device by tweeting @we_flockd with #SMW.

@marissafeinberg @we_flockd entrepreneurs "Flockd" together. Awesome idea. #SMWneweconomy

How can a diverse set of stakeholders (or rather, brandholders), collaborate to shape the sharing economy?

@jslez reminds us that we need business and brand leaders with activists to shape the new economy. #smwneweconomy

Great concept @ServiceForLife: @marissafeinberg talking about@GreenSpacesNY and shared economy #smwnyc#smwneweconomy cc @clubworkspace

Keep in mind that co-creation, or bringing all stakeholders/brandholders into your value chain, is the future of business.

For the full story, visit Thank you to Yangbo Du for posting this great timeline and commentary on our talk!

FLOCKD: For Real-World Connections

We live in networks: Facebook, Twitter, and many more. People can easily connect online. What about offline?

To connect, at times we need an invitation.


Flockd will open conversation zones, break communication barriers, and disrupt social hierarchies. The effect will be a spontaneous Meetup, or live tweet.

However, Flockd uses basic communications that inspired the technology we know and love.

Read more… 72 more words

Note from Dewi: Marissa Feinberg is a friend based in NYC and Founder of Green Spaces co-share workspace in Tribeca. Her new company flockd is an exciting initiative that applies the concept of online status updates IRL "in real life". Learn more about what's poppin' with flockd!


Co-Working Space,Green Spaces, Inspiration, Inspiring Women,Marissa Feinberg, New York City