Book Tour for Aliza Sherman and Danielle Elliott Smith’s new book Social Media Engagement for Dummies, Showcasing Flockd

Aliza Sherman is a very good friend of Flockd cofounder, Janice Caillet, from the early Internet days in New York City (‘93/’94).  This is Aliza’s 10th book:  Social Media Engagement for Dummies.

Aliza and her coauthor, Danielle, showcases Flockd as a great example of an in-person social media tool.  They could not over emphasize enough the importance of getting out from behind our screens (any screen, phone included) to be with real people.  Flockd is the real-space pyramid that does exactly that!!

Aliza and Danielle are on a book tour that includes:

NYC June 26 6/26/13 6PM - 7:30PM @ Office Links

PHILLY June 28 6/28/13 5PM - 6:30PM @ Benjamin’s Desk

ATLANTA June 30 6/30/13 2PM - 3:30PM @ Atlanta Tech Village

Savvy Social Engage Sponsors ~ so at every event there will be great wine and cheese in a terrific space.

The League of Extraordinary Coworking Spaces (LEXC) is a unique national network of coworking spaces with a common standard of excellence.

Wine Sisterhood is an online community where women can join the conversation about wine, food, travel, style and entertaining.

Cabot Creamery Cooperative - Founded in 1919 and owned by 1200 farm families in New York and New England. Makers of The World's Best Cheddar.

http://www.amazon.com/Social-Media-Engagement-For-Dummies/dp/1118530195

ON STORIFY :: Purpose: Driving the New Economy - #SMWneweconomy

Social media, collaborative consumption, and the sharing economy. 21 February 2013, Bloomberg Tower.

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With the emergence of 'collaborative consumption' startups such as Zipcar and AirBnB, many are pointing to the rise of a 'sharing economy' geared towards access to services rather than ownership of goods. What are the characteristics of this new economy, and how should we shape it? At the very least, given the sharing economy's reliance on human-to-human connection, one can be certain that social media will be a key utility.

How does one define the sharing economy?

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For those hearing 'circle of value' or 'circular economy' the first time, this video, presented as part of the 2013 World Economic Forum in Davos, Switzerland, serves as a concise overview.

Online and offline collaboration go hand-in-hand.

  1. Everyone is a social media entrepreneur, not that one actually needs a Twitter handle to be one (Remember, social media is human-to-human connection, not merely tools for online engagement.).

  2. Arié Moyal@amoyal

    If you have a twitter handle you're a social media entrepreneur?#smwneweconomy

  3. To enable people to connect with each other as easily offline as they do online, Marissa founded Flockd so that individuals at a co-working space can quickly signal to each other whether and how they wish to connect in-person.

  1. Everyone is a social media entrepreneur, not that one actually needs a Twitter handle to be one (Remember, social media is human-to-human connection, not merely tools for online engagement.).

  2. Arié Moyal@amoyal

    If you have a twitter handle you're a social media entrepreneur?#smwneweconomy

    To enable people to connect with each other as easily offline as they do online, Marissa founded Flockd so that individuals at a co-working space can quickly signal to each other whether and how they wish to connect in-person.

    Why not give credit to those who try? Mass appeal is not necessary to succeed -- niche appeal works just as well (or even better).

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Scepticism about Flockd from the audience. 

Arié Moyal@amoyal

I can do that with a cup #smwneweconomy

Why not give credit to those who try? Mass appeal is not necessary to succeed -- niche appeal works just as well (or even better).

  1. Arié Moyal@amoyal

    @Hassanmirza @marissafeinberg What do you like about it?#smwneweconomy

    Hassan Mirza@Hassanmirza

  2. @rikuniaku97 @marissafeinberg it's useful. Way less offensive than people saying 'I'm too busy' which makes me want to scream#smwneweconomy

    @we_flock The Flockd analog device idea seems promising to #SMusers! How do I get one? @marissafeinberg#SMWNEWECONOMY #smw #networking

Apt example of marketing by social media entrepreneurs -- get a Flockd device by tweeting @we_flockd with #SMW.

@marissafeinberg @we_flockd entrepreneurs "Flockd" together. Awesome idea. #SMWneweconomy

How can a diverse set of stakeholders (or rather, brandholders), collaborate to shape the sharing economy?

@jslez reminds us that we need business and brand leaders with activists to shape the new economy. #smwneweconomy

Great concept @ServiceForLife: @marissafeinberg talking about@GreenSpacesNY and shared economy #smwnyc#smwneweconomy cc @clubworkspace

Keep in mind that co-creation, or bringing all stakeholders/brandholders into your value chain, is the future of business.

For the full story, visit http://storify.com/yangbodu/purpose-driving-the-new-economy-smwneweconomy. Thank you to Yangbo Du for posting this great timeline and commentary on our talk!