Coworking: The New American Dream

Millions of entrepreneurs, freelancers, designers and startups were given the tool that brought them all together. Now in a buzzing hive of creativity and ingenuity, who knows what can be created? It's like building a think tank where you're simultaneously growing 20 different companies and they are all working together while still working for themselves. The sky is the limit.

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Book Tour for Aliza Sherman and Danielle Elliott Smith’s new book Social Media Engagement for Dummies, Showcasing Flockd

Aliza Sherman is a very good friend of Flockd cofounder, Janice Caillet, from the early Internet days in New York City (‘93/’94).  This is Aliza’s 10th book:  Social Media Engagement for Dummies.

Aliza and her coauthor, Danielle, showcases Flockd as a great example of an in-person social media tool.  They could not over emphasize enough the importance of getting out from behind our screens (any screen, phone included) to be with real people.  Flockd is the real-space pyramid that does exactly that!!

Aliza and Danielle are on a book tour that includes:

NYC June 26 6/26/13 6PM - 7:30PM @ Office Links

PHILLY June 28 6/28/13 5PM - 6:30PM @ Benjamin’s Desk

ATLANTA June 30 6/30/13 2PM - 3:30PM @ Atlanta Tech Village

Savvy Social Engage Sponsors ~ so at every event there will be great wine and cheese in a terrific space.

The League of Extraordinary Coworking Spaces (LEXC) is a unique national network of coworking spaces with a common standard of excellence.

Wine Sisterhood is an online community where women can join the conversation about wine, food, travel, style and entertaining.

Cabot Creamery Cooperative - Founded in 1919 and owned by 1200 farm families in New York and New England. Makers of The World's Best Cheddar.

Coworking Serbia

Why would your office disappear?

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If you work in a corporation, you certainly do in a commercial building with colleagues who are most of the time out of their jobs - at a meeting, lunch or business trip. Get ready for a drastic change. The global recession, the development of new models of economy and more concern for the abrupt climate changes are guidelines to growing - coworking wave.


Where you work?

You can find in Austin. For the second consecutive year, Austin will host innovators in the "design work" at the largest coworking conference in the world. - For those of you for whom this new, open workspaces for collaboration called themselves "coworking spaces" or work areas that are growing productivity, collaboration and togetherness. By  Deskmag , the number of coworking spaces is growing around 200% per year for the last 7 years. If you are interested in folders,  LiquidSpace  will show you the various options in 350 cities of the world. Workspace Association of New York  offers over 700,000 square feet of space in just three states so by presenting a fairly influential organization.  UnConference Global Coworking Conference  , or "Juicy" as it is called participants, aims to collect and combine the best and brightest minds of the movement to divide ideas and inspiration, and so developed a new strategy for the future...

How will your office look like?

Office setting will be structured in a more relaxed work. Leader in innovative, office design as  Turnstone  creates all relaxed and comfortable furniture for coworking spaces. Architectural solutions which separate sectors will disappear. You will know more about what is happening in other parts of your organization. Open office spaces will create an atmosphere reminiscent of the cafe, promoting creativity and transparency.

New office toys as Flockd  will help people from different sectors to start a conversation so stimulating productivity. You will have to interact with a coworker's a much friendlier, more acceptable and transparent manner. Resources such as the kitchen, bathroom, coffee, office materials Delic more than before. Take a deep breath and get ready to split up with some of the pen that is in your hands ... maybe even a monitor!

FLOCKD, NEW Low-Tech Tabletop Pyramid Powering Face-to-Face Connections & Productivity for Innovation, Launches Beta

The Catalyst Unveils Larger Flockd Pyramids for Groups at The Global Coworking Unconference Conference and Announces “Flockd-enabled” Location Functionality

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NEW YORK, NY - MARCH 4th, 2013 - FLOCKD, a NEW low-tech tabletop pyramid, powering connectivity and productivity for innovation, is launching its beta during the Global Coworking Unconference Conference. Emerging from its pilot in partnership with New Work CityPurposeLa ColombeiSTARTUP Community Centers and Green Spaces, among others, the company is launching larger sizes and announcing more than 50 locations that are now “Flockd-enabled”.

How to "Flock"

Users put Flockd upright on a table, writing their name, organization and topics on its dry-erase sides, indicating they are open to connection. When people are busy, they turn Flockd on its “X” side to set clear, healthy boundaries. The effect is a real-world gchat, live tweet or spontaneous Meetup.

“Flockd drives face-to-face connections and productivity, which are key to driving innovation, particularly in shared workspaces. Flockd solves the pain point of setting clear, healthy boundaries when we’re busy. Flockd also has the ability to open conversation zones, aiming to fuel collaboration, which is often what sparks new innovative ideas,” says Marissa Feinberg, Flockd CEO, and cofounder of Green Spaces.

Why Flock

“In open workspaces like mine, it can be hard to tell when it's okay to talk to someone,” comments Tony Bacigalupo, Mayor of leading coworking community New Work City. “Flockd will make it far easier for my members to feel comfortable being social while also being able to stay focused and be more productive. As workspaces continue to evolve away from cubicles and toward open environments, the need for something like Flockd is only going to grow.”

“After testing our pilot pyramid we are excited to release new, larger sizes. Flockd will be a more visible, stronger signal of when we’re free, when we’re busy and what we want to ‘flock’ about.”  The much larger 33cm size is perfect for groups.  For event producers the larger Flockd pyramid is a perfect visual cue for people to connect between speakers at conferences, seminars and other events.  Placed on tables in the break/coffee area or utilized in open space type events, topics can be written on the Flockd pyramid catalyzing conversations.

“One of the key reasons to attend a conference is to meet other professionals,” says Janice Caillet, Flockd co-founder, “the Flockd pyramid decreases the potential for awkward social interaction or worse no interaction and increases the likelihood of meeting others critical to professional success.”  

Turnstone is inspired by the spirit of small businesses and proudly supports those companies on the forefront of how people work,” says Jeff Joerling, Brand Activist at Turnstone and workspace expert. “Tools like Flockd are what can enhance a community and help make it function great. Therefore, Turnstone has committed to buying Flockd for our coworking space customers and to supporting this project.”

"Flockd helps overcome social hierarchies that can hinder real-world social networks,” says James Slezak, Partner at Purpose, a widely renowned organization that creates 21st-century movements. “Flockd is a beacon that can draw people together; a real asset for in-person movement building.”

Flockd is currently being used for:

  1. Connecting & Collaborating

  2. Creating Open-Conversation Zones

  3. Building an In-Person Following

  4. Being Productive & Staying in Flow

  5. Sharing Knowledge & Ideas

  6. Signaling Needs, Resources & Topics

  7. Branding & Promotion

People are attracted to places and businesses which make it easier for people to connect.  Businesses which utilize Flockd will be noted on the Flockd website as being ‘Flockd Enabled’.  “I hope all coffee shops will become Flockd enabled,” says Nicolas O’Connell, Partner at La Colombe. “At our first ones in Philadelphia, people would come to me for introductions to each other. People got married! With Flockd, people can connect on their own without the need for a 24/7 facilitator.”

"Anything that encourages face-to-face interaction improves our lives,” says Helen Kramer, co-founder of Personal Change System and Author of Liberating the Adult Within. “We have empathy centers and when we use social media, we see when people 'like' what we post, but we don't see when we hurt someone. Therefore, the empathy centers can atrophy like a muscle that's not being used. In an increasingly technology-driven world, Flockd can help future generations be more empathic.”  This month Flockd is starting to reach out to Universities to encourage the use of Flockd in their shared spaces such as in their student unions and cafeterias.

The timing of the beta launch coincides with the Global Coworking Unconference Conference (GCUC), March 5th and 6th at Austin Music Hall,

“Let’s flock!” says Janice Caillet, Flockd cofounder. “Invite connections, connect dots, and take action for a better, more connected and productive world.”


FlockdFlockd invites people to sign its manifesto

For the second year running, Texas will host the biggest coworking conference in the world. The Global Coworking Unconference Conference takes place at the Austin Music Hall on March 5 & 6. The GCUC, or “Juicy” as its commonly known, is the most important event of its kind and a bright spot on the calendar of coworking enthusiasts everywhere. GCUC aims to bring together the best and brightest minds in the coworking movement, to share ideas and inspiration and develop new strategies for the future. Attendance is open to anyone with an interest in coworking. The two-day event is split between an organized conference on the first day and an open-format unconference on the second.

New Work City is the result of the collective effort of a community of people who share a common set of values and needs. We are proudly built and based in New York City, the greatest city in the world. To learn more about the amazing people who make New Work City possible, visit our about and thanks pages. We are a part of the global coworking movement, and if anyone says it's spelled co-working, correct them!

Purpose creates 21st century movements. We deploy the collective power of millions of citizens and consumers to help solve some of the world’s biggest problems. We develop and launch our own social and consumer movements using our model of movement entrepreneurship, and we work with organizations and progressive companies to help them mobilize large-scale, purposeful action.

For nearly two decades, La Colombe has been a leading proponent of ethical long-term trade with coffee growers as well as a key supporter of certification organizations such as Fair Trade Alliance, Rainforest Alliance, Smithsonian Migratory Bird Center and others. Most important, however, is our direct influence on the well being of our coffee growing communities - from water resource development and borehole drilling to building and maintaining schools which support hundreds of orphaned children with housing, health care and education. We recognize that as coffee roasters we occupy a unique place in the world, a spot on the narrow bridge between the developing world and some of the most affluent consumers on the planet. To us, this role is more than a responsibility, more than a popular philanthropic logo but a rare privilege seldom afforded. At La Colombe, we intend to make the most out of this opportunity.

iSTARTUP is a catalytic collaboration of partnerships, services and solutions to create greater resilience and revitalization on multiple levels: Community, Neighborhood, Organizational, Team, Family and Individual levels. Taking a system-thinking and solutions-driven approach to any change initiative, the iSTARTUP team is comprised of not only consultants and advisors but also of entrepreneurs and innovators. In essence, iSTARTUP assists in making systems more fluid, conversations more productive and end-results more powerful.

Green Spaces provides the infrastructure for triple bottom line companies to work and grow. With locations in New York and Colorado, its coworking shared offices are hubs for sustainable business leaders gathering social entrepreneurs, startups and freelancers alike. Green Spaces builds strong community, offers special events for networking, serves as connectors, and has been home to more than 500 game-changing startups and organizations. Currently Green Spaces is home to more than 150 companies in NYC and Colorado.  GreenSpaces also started the Green Leaders Global network, fostering dialogue and uniting more than 1,000 executives in social entrepreneurship.

As an inherent connector, Marissa enjoys sharing stories and championing people and ideas that make us think, laugh, do good, and take action to pursue our dreams. And since it’s the work of changemakers that have the most touching stories and make the greatest difference, Marissa co-founded Green Spaces New York, the go-to coworking space for social entrepreneurs to work, innovate, and host meaningful events that drive dialog and action. To follow her love of connection culture, Marissa is launching Flockd, inspired by coworking spaces and social movements with the dream to create a more open society.

In addition, Marissa blogs for Forbes and serves on the boards of Green Map, NYU Stern’s Annual Conference of Social Entrepreneurs, and the Zoological Lighting Institute. Marissa also speaks about PR for Early Stage Startups for Investor’s Circle Conference, NYC’s and Kaufman’s FastTrac program, and for Parsons The NEW School for Design. Prior, she worked in CSR for the General Electric Foundation and social design for Felissimo Universal Corporation of America.

Janice Caillet is an innovator and agent for conscious change with a passion for revitalization and resilience on multiple societal levels. Her life's purpose is in being a bridge between people, ideas and opportunities and she finds herself very fortunate to have lived 'on purpose' for the majority of her life.

where coworking space leaders gather annually to share best practices, highlighting a movement built around workplace community, connections and collaboration.  For a press pass to GCUC, contact Visit to see the conference and unconference schedule. The media are invited to visit Flockd at the Turnstone lounge at GCUC.FLOCKD, INC.   is a NEW low-tech product, powering connectivity & productivity for a better future. We live in networks: Facebook, Twitter, LinkedIn, Foursquare, and many more. People can easily connect online. What about offline? People can use Flockd as an invitation for building relationships, collaborating, building an in-person following, being productive, creating open-conversation zones, and signaling needs, resources & topics. , and invite connections, connect dots, and take action for a better, more connected and productive world.

Janice was named one of the Top 10 Women in New Media in New York in 1996 and has not stopped since. Janice cofounded six successful organizations:

  • Total New York (sold to Digital City; sold Digital City to AOL – remained at AOL for two additional years)

  • Coaching Circles, a professional referral service for clients and professional coaches

  • Send Word Now, a global emergency response system

  • SPARC Teams, a social enterprise in the UK for the under and unemployed

  • iSTARTUP, revitalization and resilience services across multiple societal levels

  • and..FLOCKD, Inc., a social connectivity and productivity tool for a better future, today

Janice has also led, developed and coached leaders and teams in a variety of sectors from technology and telecommunications to gourmet frozen food and social enterprise. She is an international public speaker in areas of revitalization, resilience, career empowerment, innovation, entrepreneurship, teams and leadership. Janice recently moved to the Boston area after living more than seven years in Europe. She lives with her husband, Alexander Caillet, and their daughters.

For more information, please contact: Marissa Feinberg, 917-494-5041,

Why Your Office Will Disappear


If you’re like most people, you work in a high-rise building alongside colleagues who, much of the time, are away from their seats in meetings, at lunch or traveling for business.

Get ready for drastic change. A global recession, emerging sharing economy and more buy in to climate change are each pointing boardrooms toward efficiency. Your office as you know it will be gone.

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Where will you work?

You’ll have to come to Austin next week to find out. For the second year running, innovators in work design will host the biggest coworking conference in the world. For those of you new to the concept, collaborative work spaces everywhere are defining themselves as “coworking spaces,” or workplaces that foster productivity, collaboration and community. According toDeskmag, the number of coworking spaces has grown 200% annually for seven years. Want to see a map? LiquidSpace will show you options in 350 cities around the world. The Workspace Association of New York represents over 2 million square feet in the Tri-State area alone, managing a powerful center of influence. The Global Coworking Unconference Conference (GCUC), or “Juicy” as its commonly known, aims to bring together the best and brightest minds in the movement, to share ideas and inspiration and develop new strategies for the future.

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The Future

COOs will not continue to pay high electric bills and real estate costs for people who use their space 30% of the time. Your HR departments have already started calling me and my peers for pricing, and booking tours and visits given by our “Community Managers”. We are the proud proprietors of the new world of coworking.

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We design for efficiency; our business models depend on it. We are daring entrepreneurs who have challenged the status quo to create unique environments, building blueprints as we progress. The design of the traditional corporation and office suite will be dated, your company’s seats will be re-situated, or you will be relocated to wonderful coworking spaces.

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The League of Extraordinary Coworking Spaces (LEXC),  a unique network of coworking spaces with a common standard of excellence, has become the go-to resource for corporations expanding their workplace strategy to include coworking. Gathering industry pioneers, the organization’s first corporate customer is Accenture. Especially smart for its mobile workers, LEXC makes a compelling case to try a new work solution.

“Commercial real estate is no longer about a square foot; it’s a state of mind,” says Brian Macmahon of Your Office Agent, a commercial agency specializing in lean work space. “Facilities plans have been kept too separate from business plans for far too long. Forward-thinking companies of all sizes are exploring these new models.”

As big business comes aboard the revolution, the triple bottom line gets better. 

American Express recently lowered its carbon footprint by 27.5 percent, citing a decrease in business travel and the creation of centers for virtual meetings. Widely recognized for championing economic development and entrepreneurship is Zappos CEO Tony Hsieh, now championing Las Vegas to become the coworking capital of the world.

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What Your Office Will Look Like

Office layouts will be more structured for liquid, easy work. Office design innovation leaders like Turnstone make coworking furniture lighter and more comfortable. The architectural silos that separate departments will erode. You will know more about what’s happening in other areas of your organization. Open plans will create cafe-like atmospheres and promote creativity and transparency.

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New workplace tools like Flockd will help people across departments start conversations while increasing productivity. You’ll interact with coworkers in a more friendly, approachable and transparent way. Resources like kitchens, coffee, bathrooms, conference rooms and office supplies will be shared more often. Take a deep breath and get ready to share that pen in your hand, and maybe your monitor too!

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Don’t Fret, You’ll Benefit

FastCompany recognizes the serendipitous, positive function of proximity stimulating innovation. A recent study found “the best, most-widely cited research came from coauthors sitting less than 10 meters apart. ‘How closely they worked mattered as much, if not more, than their affiliation,’ says the study’s author, Isaac Kohane of Harvard Medical School. Coworking’s combination of casual relationships and shared spaces, he suggests, can lead to some of an employee’s most fruitful collaborations.”

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Juicy Questions? We have them too. We’re gathering March 5th and 6th for panels on, “Corporations and Coworking,” “Alternative Funding,” “Can Coworking Have a Deeper Impact on Society?” among others. See the full list of events here. The hybrid conference-unconference mixes professional speaking with collaborative DIY sessions.

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Led most recently by dynamo Liz Elam, founder of Link Coworking and president of LEXC, GCUC is largely a grassroots effort with support from a wide range of volunteers and sponsors. In a former life, Liz was a top sales executive at Dell; you can see where this trend started. It takes a tireless, inspired team to drive any behavior-change effort. Read more about them here.

How GCUC works

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Keynote speakers include coworking space owners, property managers, investors, academics, and serial entrepreneurs. It’s a diverse crowd of professionals, all connected to the coworking movement in different ways. The official Twitter speak is @AustinGCUC, #GCUC and #unGCUC.

People are traveling from every continent to join the dialog that will define the future of how we work, so buckle up!

ON STORIFY :: Purpose: Driving the New Economy - #SMWneweconomy

Social media, collaborative consumption, and the sharing economy. 21 February 2013, Bloomberg Tower.

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With the emergence of 'collaborative consumption' startups such as Zipcar and AirBnB, many are pointing to the rise of a 'sharing economy' geared towards access to services rather than ownership of goods. What are the characteristics of this new economy, and how should we shape it? At the very least, given the sharing economy's reliance on human-to-human connection, one can be certain that social media will be a key utility.

How does one define the sharing economy?

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For those hearing 'circle of value' or 'circular economy' the first time, this video, presented as part of the 2013 World Economic Forum in Davos, Switzerland, serves as a concise overview.

Online and offline collaboration go hand-in-hand.

  1. Everyone is a social media entrepreneur, not that one actually needs a Twitter handle to be one (Remember, social media is human-to-human connection, not merely tools for online engagement.).

  2. Arié Moyal@amoyal

    If you have a twitter handle you're a social media entrepreneur?#smwneweconomy

  3. To enable people to connect with each other as easily offline as they do online, Marissa founded Flockd so that individuals at a co-working space can quickly signal to each other whether and how they wish to connect in-person.

  1. Everyone is a social media entrepreneur, not that one actually needs a Twitter handle to be one (Remember, social media is human-to-human connection, not merely tools for online engagement.).

  2. Arié Moyal@amoyal

    If you have a twitter handle you're a social media entrepreneur?#smwneweconomy

    To enable people to connect with each other as easily offline as they do online, Marissa founded Flockd so that individuals at a co-working space can quickly signal to each other whether and how they wish to connect in-person.

    Why not give credit to those who try? Mass appeal is not necessary to succeed -- niche appeal works just as well (or even better).

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Scepticism about Flockd from the audience. 

Arié Moyal@amoyal

I can do that with a cup #smwneweconomy

Why not give credit to those who try? Mass appeal is not necessary to succeed -- niche appeal works just as well (or even better).

  1. Arié Moyal@amoyal

    @Hassanmirza @marissafeinberg What do you like about it?#smwneweconomy

    Hassan Mirza@Hassanmirza

  2. @rikuniaku97 @marissafeinberg it's useful. Way less offensive than people saying 'I'm too busy' which makes me want to scream#smwneweconomy

    @we_flock The Flockd analog device idea seems promising to #SMusers! How do I get one? @marissafeinberg#SMWNEWECONOMY #smw #networking

Apt example of marketing by social media entrepreneurs -- get a Flockd device by tweeting @we_flockd with #SMW.

@marissafeinberg @we_flockd entrepreneurs "Flockd" together. Awesome idea. #SMWneweconomy

How can a diverse set of stakeholders (or rather, brandholders), collaborate to shape the sharing economy?

@jslez reminds us that we need business and brand leaders with activists to shape the new economy. #smwneweconomy

Great concept @ServiceForLife: @marissafeinberg talking about@GreenSpacesNY and shared economy #smwnyc#smwneweconomy cc @clubworkspace

Keep in mind that co-creation, or bringing all stakeholders/brandholders into your value chain, is the future of business.

For the full story, visit Thank you to Yangbo Du for posting this great timeline and commentary on our talk!

Featured NYC Company: Flockd

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To scale community, Marissa, a co-founder of Green Spaces in NYC and her friend Janice launched Flockd, an analog product for connectivity and productivity, inspired by the coworking movement and social concerns. It’s Marissa’s dream to create a new way for people to connect offline. It is Janice’s dream for everyone to live ‘on purpose’ which requires, among other things (such as knowing your purpose) a combination of creating genuine relationships and productivity.

Flockd is a new low-tech product for your tabletop powering connectivity and productivity for a better world.  You can use Flockd for connecting and collaborating, creating open-conversation zones, building an in-person following, being productive & staying in flow, sharing knowledge & ideas, signaling needs, resources & topics, branding & promotion.

Thank you for this story, Erica Berger! Erica is Curator of 2462miles, Director of Partnerships for Storyful, and Contributor to The Economist and VentureBeat.