Coworking Serbia

​Why would your office disappear?

If you work in a corporation, you certainly do in a commercial building with colleagues who are most of the time out of their jobs - at a meeting, lunch or business trip. Get ready for a drastic change. The global recession, the development of new models of economy and more concern for the abrupt climate changes are guidelines to growing - coworking wave.

Where you work?

You can find in Austin. For the second consecutive year, Austin will host innovators in the "design work" at the largest coworking conference in the world. - For those of you for whom this new, open workspaces for collaboration called themselves "coworking spaces" or work areas that are growing productivity, collaboration and togetherness. By  Deskmag , the number of coworking spaces is growing around 200% per year for the last 7 years. If you are interested in folders,  LiquidSpace  will show you the various options in 350 cities of the world. Workspace Association of New York  offers over 700,000 square feet of space in just three states so by presenting a fairly influential organization.  UnConference Global Coworking Conference  , or "Juicy" as it is called participants, aims to collect and combine the best and brightest minds of the movement to divide ideas and inspiration, and so developed a new strategy for the future...

How will your office look like?

Office setting will be structured in a more relaxed work. Leader in innovative, office design as  Turnstone  creates all relaxed and comfortable furniture for coworking spaces. Architectural solutions which separate sectors will disappear. You will know more about what is happening in other parts of your organization. Open office spaces will create an atmosphere reminiscent of the cafe, promoting creativity and transparency.

New office toys as Flockd  will help people from different sectors to start a conversation so stimulating productivity. You will have to interact with a coworker's a much friendlier, more acceptable and transparent manner. Resources such as the kitchen, bathroom, coffee, office materials Delic more than before. Take a deep breath and get ready to split up with some of the pen that is in your hands ... maybe even a monitor!

17 camels - a coach approach

It 'fun and useful to use flock to this NY startup in a business setting. If you are a coworking something for you.

Purpose: Driving the New Economy

Financial crises, climate crises, and the growing iniquity of our market-dominated society have prompted a range of startups to ask what a New Economy might look like — and to start building it today.

James Slezak (Purpose Partner and New Economy Practice Founder) joins Aparna Mukherjee (Social Media Editor for a major consulting firm, formerly of The New York Times, Bloomberg), Marissa Feinberg (Green Spaces NYC Co-Founder) and Erica Berger (Storyful, formerly of The Economist) for a panel discussion and debate on what trends and movements are best poised to disrupt unsustainable and unjust economic models.

How can online strategies accelerate the movement towards sharing, co-production, renewable energy, and greater democratic influence on the economy? What’s working and what’s not? What role can big established organizations play, and where are the spaces for new social enterprises? Engage with our panel of experts on these questions and many more.

ON STORIFY :: Purpose: Driving the New Economy - #SMWneweconomy

Social media, collaborative consumption, and the sharing economy. 21 February 2013, Bloomberg Tower.

With the emergence of 'collaborative consumption' startups such as Zipcar and AirBnB, many are pointing to the rise of a 'sharing economy' geared towards access to services rather than ownership of goods. What are the characteristics of this new economy, and how should we shape it? At the very least, given the sharing economy's reliance on human-to-human connection, one can be certain that social media will be a key utility.

How does one define the sharing economy?

For those hearing 'circle of value' or 'circular economy' the first time, this video, presented as part of the 2013 World Economic Forum in Davos, Switzerland, serves as a concise overview.

Online and offline collaboration go hand-in-hand.

1. Everyone is a social media entrepreneur, not that one actually needs a Twitter handle to be one (Remember, social media is human-to-human connection, not merely tools for online engagement.).

2. Arié Moyal@amoyal

   If you have a twitter handle you're a social media entrepreneur?#smwneweconomy

3. To enable people to connect with each other as easily offline as they do online, Marissa founded Flockd so that individuals at a co-working space can quickly signal to each other whether and how they wish to connect in-person.

1. Everyone is a social media entrepreneur, not that one actually needs a Twitter handle to be one (Remember, social media is human-to-human connection, not merely tools for online engagement.).

2. Arié Moyal@amoyal

   If you have a twitter handle you're a social media entrepreneur?#smwneweconomy

   ​To enable people to connect with each other as easily offline as they do online, Marissa founded Flockd so that individuals at a co-working space can quickly signal to each other whether and how they wish to connect in-person.

   Why not give credit to those who try? Mass appeal is not necessary to succeed -- niche appeal works just as well (or even better).

Scepticism about Flockd from the audience. 

Arié Moyal@amoyal

I can do that with a cup #smwneweconomy

Why not give credit to those who try? Mass appeal is not necessary to succeed -- niche appeal works just as well (or even better).

1. Arié Moyal@amoyal

   @Hassanmirza @marissafeinberg What do you like about it?#smwneweconomy

   Hassan Mirza@Hassanmirza

2. @rikuniaku97 @marissafeinberg it's useful. Way less offensive than people saying 'I'm too busy' which makes me want to scream#smwneweconomy

   ​@we_flock The Flockd analog device idea seems promising to #SMusers! How do I get one? @marissafeinberg#SMWNEWECONOMY #smw #networking

Apt example of marketing by social media entrepreneurs -- get a Flockd device by tweeting @we_flockd with #SMW.​

@marissafeinberg @we_flockd entrepreneurs "Flockd" together. Awesome idea. #SMWneweconomy

How can a diverse set of stakeholders (or rather, brandholders), collaborate to shape the sharing economy?

@jslez reminds us that we need business and brand leaders with activists to shape the new economy. #smwneweconomy

Great concept @ServiceForLife: @marissafeinberg talking about@GreenSpacesNY and shared economy #smwnyc#smwneweconomy cc @clubworkspace

Keep in mind that co-creation, or bringing all stakeholders/brandholders into your value chain, is the future of business.

​For the full story, visit http://storify.com/yangbodu/purpose-driving-the-new-economy-smwneweconomy. Thank you to Yangbo Du for posting this great timeline and commentary on our talk!

Featured NYC Company: Flockd

To scale community, Marissa, a co-founder of Green Spaces in NYC and her friend Janice launched Flockd, an analog product for connectivity and productivity, inspired by the coworking movement and social concerns. It’s Marissa’s dream to create a new way for people to connect offline. It is Janice’s dream for everyone to live ‘on purpose’ which requires, among other things (such as knowing your purpose) a combination of creating genuine relationships and productivity.

Flockd is a new low-tech product for your tabletop powering connectivity and productivity for a better world.  You can use Flockd for connecting and collaborating, creating open-conversation zones, building an in-person following, being productive & staying in flow, sharing knowledge & ideas, signaling needs, resources & topics, branding & promotion.

Thank you for this story, Erica Berger! Erica is Curator of 2462miles, Director of Partnerships for Storyful, and Contributor to The Economist and VentureBeat.

Tech companies find profit offline - Companies including Etsy, startup Flockd and digital media firm PureWow leverage Milllennials' desire to connect. →

For a generation of workers who grew up connecting online, striking up a casual workplace conversation is harder than it seems.

Enter Flockd, a startup that provides 3.8-inch-high, dry-erase pyramids that sit on a desk to indicate when a person is available for a chat. The pyramids serve the same function as Gmail colors that indicate when someone is "free" or "busy."

Flockd, which has landed deals to sell its $5 pyramids to companies including a subsidiary of office furniture giant Steelcase, is one of a handful of new firm finding business models in the movement to help plugged-in people unplug.

"While technology is doing amazing things for us in so many ways, we're still human beings, and the real world still exists in analog," said Tony Bacigalupo, co-founder and mayor of five-year-old New Work City, a co-working space that uses Flockd pyramids. "The more we get wrapped up in our online world, the more desire grows for better, healthier, authentic offline real-life interaction."

Josh Auerbach, CFO of betaworks, a Manhattan firm that invests in and helps grow high-tech startups, points to the dozens of e-commerce brands that set up temporary brick-and-mortar "pop-up" shops in Manhattan for the holidays as another example of the trend. Familiar online names including eBay, Etsy and Web-based clothier Everlane have increasingly been doing some of their work offline.

Other companies are organizing intimate gatherings where customers mingle with advertisers. Intended to provide face time for online-only brands, the events also help to bring in more ad revenue.

Shouting over the crowd

"Companies are looking to get noticed, stand out—basically shout over the noise—and right now in-person events and physical spaces are a pretty good way to do that," said Mr. Auerbach.

Digital media firm PureWow, a 23-employee Manhattan company whose lifestyle newsletter, website and social-media outlets attract about 1.5 million 30- to 54-year-old females across the country, has found that events are important to building a sense of community among its members.

The company, which is profitable, recently invited more than 200 Dallas-area bloggers and readers to a launch party that was sponsored by liqueur brand Baileys. The party, which generated a pile of content for the company's site, led to a second Baileys-backed event, this time held in Manhattan with a mix of local entrepreneurs and PureWow readers.

"For us, it's brand awareness," said PureWow CEO Ryan Harwood, who said his company's revenue is in the mid-seven figures. "We're showing our audience that we're real—where they can see our editors and where we see our readers and we can build a bigger sense of community."
Membership for 2012 is up four times over last year.

Combining online and offline

A strategy that combines online and offline might be the most powerful, according to new research from Active Network, a San Diego firm whose Web-based software helps clients such as Bike New York and the New York Stock Exchange organize events. According to a November report, 99% of the 500 consumers surveyed took action offline—such as attending a charity or social event or participating in a sport—as a result of interacting with a Facebook or Twitter connection online.

"The common irony is that people are more active on social networks than in their personal lives," said Kristin Carroll, vice president of corporate and consumer marketing at Active Network. "Within social networks, there is opportunity to motivate people to do things they otherwise wouldn't."

To that end, Flockd's co-founders are debating whether to create a smartphone app that somehow ties in with their pyramids and their Facebook and Twitter feeds. In the meantime, the company is hiring salespeople and hoping to expand into more shared workspaces, high-tech firms and, eventually, public spaces such as coffee shops, universities, hotels and airports.

"The co-working movement is doubling each year," said co-founder Marissa Feinberg, who is also a founder of Green Spaces, an eco-minded co-working space in Manhattan with revenue of under $1 million.

Mr. Bacigalupo says conversation has spiked in his office since the introduction of the pyramids. "What Flockd does is give people a way to sort of easily bump into each other in ways that they might not have otherwise," he said. "It lowers the barrier for people to meet each other."

Correction: PureWow is a digital media firm. The company description was misstated in the summary for an earlier version of this article, published Dec. 19, 2012.

Read more: http://www.crainsnewyork.com/article/20121219/SMALLBIZ/121219899#ixzz2GBUIui92